# Methods & standards

The standards, metric, and frameworks that define how leads are qualified and priced.


* [Cost per signed retainer (CPSR)](cost-per-signed-retainer.md) - Mass Tort Agency's primary performance metric — total campaign spend divided by the number of signed retainers, not cost per lead.
* [Qualified-lead standard](qualified-lead-standard.md) - The four standards every Mass Tort Agency lead meets before it reaches a client firm — exclusivity, TCPA consent, case-criteria screening, and signed-retainer pricing.
* [State qualification framework (MVA)](state-qualification-framework.md) - How Mass Tort Agency screens motor vehicle accident leads against each state's tort framework, statute of limitations, negligence rule, and injury threshold.
* [TCPA consent verification](tcpa-consent-verification.md) - How Mass Tort Agency leads carry auditable one-to-one consent — a TrustedForm or Jornaya token with disclosure language, IP address, and timestamp.