Mass Tort Lead Generation — Priced on Signed Retainers, Not Cost Per Lead
Mass Tort Agency runs mass tort lead generation for personal injury firms across 16+ active MDLs. Every lead is screened against your case criteria, delivered exclusively, and priced on signed retainers — not cost per lead. Response in under 5 minutes during business hours.
- 175+ PI firms served
- 16+ active MDLs
- CPSR pricing model
What is mass tort lead generation?
Mass tort lead generation is the acquisition of pre-qualified plaintiff inquiries for law firms handling multidistrict litigation. Unlike general personal injury lead generation, mass tort lead generation targets narrow injured populations defined by tort-specific criteria (exposure windows, injury markers, prescribing dates, state eligibility) and is measured on signed retainers rather than raw lead volume.
Mass tort lead generation vs. personal injury lead generation
Mass tort lead generation is a subset of personal injury lead generation focused on multidistrict litigation. The distinction matters operationally, not just semantically.
A general PI lead vendor screens for injury type, insurance, and jurisdiction. A mass tort lead generation partner screens for tort-specific eligibility — Roundup requires a non-Hodgkin lymphoma diagnosis linked to documented glyphosate exposure within a defined window; Camp Lejeune requires stationing at the base between 1953 and 1987; Ozempic requires prescription history plus gastroparesis diagnosis. None of these fit a generic PI screening template.
Firms outsource mass tort lead generation to specialists because building per-tort screening infrastructure in-house for 16 concurrent MDLs is not economically defensible outside a dedicated operation.
Our 5-step mass tort lead generation process
Five steps between an inbound claimant and a signed retainer, instrumented end-to-end so every dollar of spend ties back to a signed case.
Case Criteria Intake
We start with your firm's case criteria — exposure windows, injury markers, prescribing dates, state eligibility, and any tort-specific documentation requirements — so every acquired lead maps to your acceptance model.
Multi-Channel Acquisition
The acquisition engine runs across Meta, Google Search + YouTube, TikTok, OTT/CTV, and programmatic display with tort-specific creative reviewed against ABA Model Rule 7.1 and state bar rules before launch.
Six-Checkpoint Screening
Every claimant is screened against six checkpoints — identity, injury, exposure timeline, documentation, statute of limitations, and jurisdiction — by trained bilingual intake agents before the lead reaches your firm.
Warm Handoff
Qualified claimants delivered in real time via live transfer or verified form with TrustedForm or Jornaya TCPA consent tokens attached. Response in under 5 minutes during business hours.
Retainer-Signed Feedback
Firms report signed retainers weekly. We reconcile against delivered leads to compute cost per signed retainer, tune screening criteria, and reallocate spend toward the channels producing signed cases.
The 16+ active MDLs we run lead generation for
Cost per signed retainer varies materially by tort, channel mix, and MDL stage. Typical ranges by litigation, based on our active 2026 campaigns:
Camp Lejeune
$4,000–$12,000Typical CPSR range
AFFF
$3,500–$9,500Typical CPSR range
Roundup
$3,500–$8,500Typical CPSR range
Ozempic
$3,000–$8,500Typical CPSR range
Talcum Powder
$3,000–$7,500Typical CPSR range
Depo Provera
$2,500–$7,500Typical CPSR range
Hair Relaxer
$2,500–$7,500Typical CPSR range
NEC (Baby Formula)
$3,000–$8,000Typical CPSR range
PFAS
$3,500–$9,000Typical CPSR range
Hernia Mesh
$3,000–$7,500Typical CPSR range
Bard PowerPort
$3,500–$8,000Typical CPSR range
Suboxone
$2,500–$6,500Typical CPSR range
Ranges are indicative and reflect 2026 median performance. Actual CPSR is calibrated per firm based on case criteria, channel mix, and MDL stage. Full active-campaign list →
Cost per signed retainer vs. cost per lead — what we bill on
We bill on cost per signed retainer, not cost per lead. Cost-per-lead pricing rewards volume; cost-per-signed-retainer pricing rewards fit. Weekly reporting reconciles delivered leads against signed retainers and reallocates spend toward the channels producing the lowest CPSR for your case criteria.
Contracts are month-to-month with no annual minimums. Continuation is justified by CPSR performance against your target case value, not by contract clauses. Below $10,000 per month in working media per tort, channel testing and creative iteration do not produce statistically meaningful data.
Compliance: TCPA, state bar advertising rules, exclusive delivery
Every lead carries a TrustedForm or Jornaya authentication token captured under the FCC’s one-to-one consent standard. Disclosure language, IP address, and timestamp are preserved for audit. The retaining firm receives the token with the lead.
Creative and landing pages are reviewed against ABA Model Rule 7.1 and state variants including NY DR 2-101, TX 7.04, and FL 4-7 before launch. Bilingual English and Spanish intake applies identical screening criteria across languages. Every lead is exclusive to one firm — never resold, syndicated, or shared.
Active MDLs
Concurrent mass tort lead generation campaigns across the country's active multidistrict litigations, from Camp Lejeune to Ozempic to PFAS.
Response Time
First contact in under five minutes during business hours. Speed-to-lead is the single largest lever in retainer conversion.
Retainer-First Pricing
Priced on cost per signed retainer, not cost per lead. Margin only earns when your firm actually onboards a plaintiff.
Mass tort lead generation: pricing, exclusivity, integrations
Straight answers to the questions plaintiff firms ask before partnering on mass tort lead generation.
- What is mass tort lead generation?
- Mass tort lead generation is the acquisition of pre-qualified plaintiff inquiries for law firms handling multidistrict litigation. Unlike general personal injury lead generation, mass tort lead generation targets narrow injured populations defined by tort-specific criteria (exposure windows, injury markers, prescribing dates, state eligibility) and is measured on signed retainers rather than raw lead volume.
- How is mass tort lead generation different from personal injury lead generation?
- Mass tort lead generation is a subset of personal injury lead generation focused on multidistrict litigation. The screening criteria are tort-specific rather than firm-general (e.g., Roundup requires a non-Hodgkin lymphoma diagnosis linked to glyphosate exposure, not a general PI injury). Creative, landing pages, intake scripts, and reporting are all built per-tort. Generalist PI lead vendors typically lack the per-tort screening infrastructure.
- How is cost per signed retainer different from cost per lead?
- Cost per lead (CPL) is the vendor's price per delivered lead — the vendor earns whether or not the lead qualifies. Cost per signed retainer (CPSR) is the vendor's price per lead that becomes a signed retainer with the firm. CPSR aligns the vendor's margin with the firm's case pipeline. Mass Tort Agency prices and reports on CPSR only.
- Are mass tort leads exclusive to my firm?
- Yes. Every mass tort lead delivered is exclusive to one firm — never resold, syndicated, or shared with competing firms. Your firm owns the contact data, TCPA consent tokens, and call recordings. Exclusivity is contractually named in every engagement.
- How are mass tort leads verified for TCPA compliance?
- Each lead carries a TrustedForm or Jornaya authentication token captured under the FCC's one-to-one consent standard, with disclosure language, IP address, and timestamp preserved for audit. The retaining firm receives the token with the lead.
- What CRM systems do you integrate with for mass tort lead delivery?
- Litify, Filevine, MyCase, Lead Docket, Lawmatics, HubSpot, Salesforce, and any CRM with an inbound webhook. Live-transfer calls are logged with recording and TCPA consent tokens attached. Form leads are delivered as structured records with UTM, source, and consent metadata preserved.
- How long are mass tort lead generation contracts?
- Contracts are month-to-month with weekly performance reporting against cost per signed retainer. Continuation is justified by CPSR performance against the retaining firm's target case value, not by contractual minimums. Termination requires 30 days' written notice. Data ownership does not transfer on termination.
Adjacent pillars: mass tort intake, personal injury lead generation, mass tort advertising landscape, or the 2026 ranking of mass tort marketing agencies.
Ready to review your next mass tort campaign?
Tell us about your firm, target cases, and intake capacity. A strategist will respond in under 5 minutes during business hours with practical next steps.
Built for personal injury firms, intake teams, and mass tort dockets