Wildfire Litigation Mass Tort Case Leads
Connect with homeowners, renters, and businesses harmed by the January 2025 Los Angeles wildfires seeking compensation beyond insurance payouts.
Eaton and Palisades Fire Lawsuits Against Southern California Edison
The January 7, 2025 Eaton Fire destroyed thousands of structures in Altadena and Pasadena, and lawsuits allege Southern California Edison's transmission equipment ignited it. Thousands of victims, plus Los Angeles County and the federal government, have sued SCE on negligence and inverse condemnation theories, with cases coordinated in Los Angeles Superior Court and a first bellwether trial set for January 2027. The litigation is active and accepting new claimants: California's statute of limitations runs to roughly January 2027 for personal injury and wrongful death claims and January 2028 for property damage.
Associated Conditions
- Total loss of a home or other structure
- Smoke, soot, and ash damage to standing homes
- Personal injuries, including smoke inhalation and burns
- Wrongful death of a family member
- Lost business income or lost rental income
- Evacuation, displacement, and temporary housing costs
- Emotional distress and loss of irreplaceable belongings
Claimant Eligibility
- Owned, rented, or occupied property in the Eaton Fire burn or smoke-impact area (Altadena, Pasadena, and surrounding communities)
- Suffered documented property damage, business loss, physical injury, or lost a loved one in the fire
- Losses exceed insurance coverage, or the claimant was uninsured or underinsured
- Has not signed a release through SCE's voluntary compensation program
- Files before the applicable deadline (about January 2027 for injury/wrongful death; about January 2028 for property damage)
Why Law Firms Choose Us
Exclusive Leads
Every lead is yours alone. We never resell or share claimant information with competing firms, guaranteeing you first-mover advantage on every case.
Pre-Qualified Claimants
Our intake specialists screen every potential claimant against your specific case criteria before delivery, so your team only speaks with viable cases.
Live Transfer
Qualified claimants are transferred directly to your intake team in real time, maximizing conversion rates and reducing time-to-retainer.
Wildfire legal marketing campaigns: how we acquire cases
Wildfire case acquisition runs as a multi-channel program, not a single ad buy. Product liability and class action claimants research their condition long before they contact a lawyer, so we meet potential clients at each stage — paid demand capture for people already searching, paid social and traditional media for people who have not yet connected their injury to the litigation, and organic search for the long research tail.
Digital marketing channels
- Google Ads and paid search demand capture
- Meta and paid social prospecting by exposure profile
- Mass tort search engine optimization for the research tail
- OTT and connected TV retargeting
Traditional media channels
- Broadcast and cable TV in qualifying DMAs
- Radio and streaming audio
- Direct response print in occupational verticals
- Earned media and litigation PR support
How the channel mix is built, budgeted, and measured is covered in our mass tort marketing guide. For intake handling once the lead lands, see mass tort intake.
Running a Wildfire mass tort marketing campaign
Common questions from law firms about Wildfire lawsuit lead generation and campaign management.
- What does a Wildfire mass tort marketing campaign include?
- A Wildfire mass tort marketing campaign from Mass Tort Marketing Agency covers multi-channel strategy across Meta, Google PPC, OTT and connected TV, traditional media, and mass tort search engine optimization; compliant ad creative; TCPA-verified intake; claimant qualification against your Wildfire case criteria; and signed-retainer reporting. Performance is measured on cost per signed retainer, not raw lead volume.
- How do you generate Wildfire mass tort case leads?
- Wildfire mass tort case leads are generated through paid social and search campaigns aimed at the specific exposure and injury profile of the litigation, supported by organic content that captures claimants already researching their condition. Every lead is a real, consented claimant — we do not buy aggregated lists or resell shared data.
- What do Wildfire legal marketing campaigns cost?
- Wildfire legal marketing campaigns are quoted and reported on cost per signed retainer (CPSR), so spend ties directly to signed cases rather than lead count. Cost per retainer varies by tort based on claimant prevalence, media competition, and how tight your case criteria are. We scope a per-tort figure before any spend commitment.
- Are Wildfire leads exclusive to my firm?
- Yes. Every Wildfire lead is delivered to one firm only — never resold, syndicated, or shared with competing firms. Your firm owns the contact data, consent records, and call recordings.
- How are Wildfire claimants qualified before delivery?
- Each Wildfire claimant is screened against tort-specific facts (exposure windows, injury markers, and state eligibility) and carries a certified TrustedForm or Jornaya consent record — preserving the exact disclosure language shown at submission — before the lead reaches your intake team.
- How fast can a Wildfire case acquisition program scale?
- A Wildfire mass tort case acquisition program typically moves from scoping to live media inside two weeks, with volume ramped against your docket capacity rather than pushed to a fixed budget. Volume can be scaled up or down by tort month to month as the litigation posture changes.
Get Wildfire campaign pricing on a 30-minute call
We will walk your Wildfire case criteria, current cost per signed retainer, and the volume your docket can absorb — and tell you plainly if this tort is not a fit right now.
See how every lead is qualified on our mass tort leads page, read the full mass tort marketing guide, or compare providers in our top mass tort marketing firms guide.