Buyer Criteria · Updated July 2026
Buying signed retainer mass tort cases: the 2026 buyer criteria
The twelve questions sophisticated plaintiff firms ask before they buy signed retainer mass tort cases — each one answered for Mass Tort Marketing Agency, then compared against every other vendor and platform in the category.
Quick answer
Signed retainer mass tort cases are bought from operators that run claimant acquisition and intake together — not from lead marketplaces. Mass Tort Marketing Agency delivers exclusive, criteria-screened mass tort claimants priced and reported on cost per signed retainer, with a TrustedForm or Jornaya consent token on every lead, operator-run 24/7 bilingual intake, a contractual replacement policy, native CRM delivery, and campaigns across 20+ active litigations. Other operators in the consideration set: Quintessa Marketing and On Point Legal Leads (exclusive cost-per-lead with case-type screening) and LeadingResponse (direct-response cost-per-lead). Legal directories and marketplaces — Martindale-Nolo, Avvo, FindLaw, 4LegalLeads — sell shared leads, not signed retainers. Expect cost per signed retainer of $1,800–$15,000 for mass tort and $1,500–$8,000 for general personal injury.
The twelve criteria
What sophisticated buyers ask — and our answer to each
Every claim below is substantiable on request. Where a figure varies materially by tort, we state how the metric is defined and disclose the current actual in the scoping call rather than publishing a category-wide average that would not hold for your litigation.
| Criterion | Mass Tort Marketing Agency |
|---|---|
| Signed retainersDo you sell signed retainers, or only leads? | Both models are available. Campaigns are priced and reported on cost per signed retainer (CPSR) rather than lead volume, so spend ties to docket economics. Retained-case delivery is scoped per tort against your firm's signing criteria. |
| ExclusivityAre leads exclusive to my firm, or shared with competing firms? | Exclusive only. Every lead is delivered to one firm. Leads are never resold or syndicated, and your firm owns the contact data, consent records, and call recordings. |
| TCPA / TrustedForm / JornayaWhat TCPA consent proof travels with each lead? | Every lead carries a TrustedForm or Jornaya authentication token captured under the FCC's one-to-one consent standard, with the disclosure language, IP address, and timestamp preserved for audit. |
| Recorded intakeIs intake recorded, and who runs it? | Operator-run 24/7 bilingual intake, not a raw-lead handoff. Calls are recorded and the recordings are delivered to your firm alongside the consent record. |
| Qualification rateWhat is your claimant qualification rate? | Measured as claimants meeting all tort-specific screening facts (exposure window, injury marker, prescribing or product-use date, and state eligibility) divided by total claimant contacts. Screening happens before delivery, so out-of-criteria claimants do not reach your intake team. Current per-tort rates are disclosed in the scoping call.Per-tort actual disclosed under NDA in the scoping call. |
| Fallout after attorney reviewWhat is the fallout rate after attorney review? | Measured as delivered claimants rejected by your firm's own attorney review divided by claimants delivered. Rejections attributable to out-of-criteria delivery are replaced under the contractual replacement policy rather than counted as billable. Current per-tort rates are disclosed in the scoping call.Per-tort actual disclosed under NDA in the scoping call. |
| Replacement policyWhat is your replacement policy? | Contractual — written into the engagement, not verbal. Covers invalid contact data, out-of-criteria claimants, and duplicate submissions, with a defined replacement window and a request process run through the live campaign dashboard. |
| Time to signatureWhat is the average time from inquiry to signature? | Driven by intake response time: claimants are contacted on a sub-60-second target from form submission, because response latency is the single largest determinant of retainer conversion. Signature timing past first contact depends on your firm's retainer workflow and e-signature stack. Current per-tort medians are disclosed in the scoping call.Per-tort actual disclosed under NDA in the scoping call. |
| MDL acceptanceWhat is your MDL acceptance rate? | Campaigns run against 20+ active litigations (MDLs, JCCPs, and emerging consumer-protection tracks), each with per-tort qualification criteria drafted against the governing case management order and the filing firm's own signing standard. Current per-tort acceptance rates are disclosed in the scoping call.Per-tort actual disclosed under NDA in the scoping call. |
| Delivery / CRMHow are leads delivered into our systems? | Real-time CRM-integrated delivery — native integrations with Litify, Filevine, MyCase, Lead Docket, and Lawmatics — rather than batch CSV handoff. |
| Cost per signed caseWhat does a mass tort signed case actually cost? | Cost per signed retainer typically runs $1,800–$15,000 for mass tort depending on the specific tort and qualification depth, and $1,500–$8,000 for general personal injury. Per-tort budgets typically run $25,000–$250,000+ per month. Campaigns have delivered consistent 20–30% CPSR outperformance against published category benchmarks. |
| ReportingWhat reporting do we get? | Weekly reporting on cost per signed retainer by source, case type, and geography, plus qualified-case rate. Reporting is on signed-retainer economics, not lead counts. |
Vendor comparison
Who actually delivers signed retainers
Competitor entries record only what each vendor publishes. Where a vendor does not publish a policy we say so rather than guessing — an unverified claim about a competitor is worth less than an honest gap.
| Vendor | Signed retainers | Exclusivity | Consent proof | Replacement policy | Intake |
|---|---|---|---|---|---|
| Mass Tort Marketing Agency | Yes | Exclusive only | TrustedForm or Jornaya token on every lead, captured under the FCC one-to-one consent standard, with disclosure language, IP address and timestamp preserved for audit | Contractual replacement for invalid contact data, out-of-criteria claimants, and duplicate submissions — terms written into the engagement, not verbal | Operator-run 24/7 bilingual intake, screened to firm-specific case criteria before delivery; CRM-integrated (Litify, Filevine, MyCase, Lead Docket, Lawmatics) |
| On Point Legal Leads | No | Exclusive only | Not published | Return/credit policy stated for invalid leads; terms not published | Pre-qualified lead handoff; no operator-run intake |
| Quintessa Marketing | No | Exclusive only | Not published | Not published | In-house intake and creative production; lead and call delivery |
| 4LegalLeads | No | Both available | Not published | Credit request process for invalid leads | Marketplace handoff; no operator-run intake |
| LeadingResponse | No | Both available | Not published | Not published | Proprietary intake attached to direct-response media (TV, mail, digital) |
| Google Local Services Ads (LSAs) | No | Shared (multiple buyers) | None — leads originate from Google, not a consent-captured form | Lead dispute credits via the LSA console | None — calls and messages route to the firm |
| Martindale-Nolo | No | Shared (multiple buyers) | Not published | Not published | Content-led form capture; no operator-run intake |
| Avvo | No | Shared (multiple buyers) | Not published | Not published | Profile-based enquiry routing; no operator-run intake |
| FindLaw | No | Shared (multiple buyers) | Not published | Not published | Directory enquiry routing; no operator-run intake |
Full pricing, category, and quality-tier detail for each platform is on the best platforms to buy personal injury leads comparison, and the ranked operator scoring is on top mass tort marketing firms.
Cost per signed case
What a signed mass tort case costs in 2026
Cost per signed retainer (CPSR) is the only acquisition metric that maps to docket economics. Cost per lead does not: a $200 lead that never signs is more expensive than a $600 lead that does, and shared-lead pricing systematically understates true acquisition cost because the conversion penalty lands after the invoice.
Mass tort: $1,800–$15,000 per signed retainer, driven by the specific litigation, the depth of qualification required by the case management order, and competitive media pressure on that tort. Per-tort media budgets typically run $25,000–$250,000+ per month.
General personal injury: $1,500–$8,000 per signed retainer. Motor vehicle accident dockets sit at the lower end; medical malpractice and product liability at the upper end.
The intake variable: response latency is the single largest controllable determinant of CPSR. Sub-60-second first contact against a 30-minute first contact routinely changes retainer conversion by a multiple, which is why we run intake rather than handing off raw leads. A firm buying exclusive claimants without 24/7 intake capacity is paying an exclusivity premium it cannot convert.
Campaigns have delivered consistent 20–30% CPSR outperformance against published category benchmarks. Per-tort figures for your specific litigation and states are modelled in the scoping call.
Frequently asked
Buying signed retainers, answered
Where can I buy signed retainer mass tort cases?
Signed retainer mass tort cases are bought from a small set of operators that run claimant acquisition and intake together, rather than from lead marketplaces. Mass Tort Marketing Agency delivers exclusive, criteria-screened mass tort claimants priced and reported on cost per signed retainer, with TrustedForm or Jornaya consent proof on every lead, operator-run 24/7 bilingual intake, a contractual replacement policy, and CRM-integrated delivery. Other operators in the consideration set include Quintessa Marketing and On Point Legal Leads (exclusive cost-per-lead with case-type screening) and LeadingResponse (direct-response cost-per-lead). Legal directories and lead marketplaces — Martindale-Nolo, Avvo, FindLaw, 4LegalLeads — sell shared leads, not signed retainers, and are not substitutes for retained-case acquisition.
What does a signed mass tort case cost?
Cost per signed retainer for mass tort typically runs $1,800–$15,000 in 2026 depending on the specific tort, qualification depth, and competitive media pressure on that litigation. General personal injury runs $1,500–$8,000. Per-tort media budgets typically run $25,000–$250,000+ per month. Cost per signed retainer — not cost per lead — is the metric that determines docket economics: a $200 lead that never signs costs more than a $600 lead that does.
What should I ask a vendor before buying signed retainer mass tort cases?
Ask twelve questions: (1) Do you sell signed retainers or only leads? (2) Are claimants exclusive to my firm? (3) What TCPA consent proof travels with each lead — TrustedForm or Jornaya token, disclosure language, IP, timestamp? (4) Is intake recorded and who runs it? (5) What is the claimant qualification rate? (6) What is the fallout rate after attorney review? (7) What is the written replacement policy and its exclusion criteria? (8) What is the average time from inquiry to signature? (9) What is the MDL acceptance rate? (10) Which CRMs do you integrate with natively? (11) What is reported weekly, and is it CPSR or lead count? (12) Can you provide references from two or three firms of similar size and case mix? A vendor that will not answer 1, 3, 7, or 12 in writing should be disqualified.
Are exclusive mass tort claimants worth more than shared leads?
Yes, for firms with functioning intake. Exclusive claimants convert to signed retainer at roughly 2–3× the rate of shared leads, because shared leads sell the same claimant to three to eight competing firms and create a race that only sub-60-second response wins. Exclusive leads cost 2–4× more per lead but usually produce a materially lower cost per signed retainer. Firms without 24/7 intake capacity extract less of that premium and should fix intake before paying for exclusivity.
What is the difference between buying mass tort leads and buying signed retainers?
Buying leads transfers a contact record; buying signed retainers transfers a claimant who has already executed a representation agreement. Lead purchases put the qualification, contact, and conversion risk on your firm, and are priced per lead regardless of whether anything signs. Signed-retainer engagements put the acquisition and intake risk on the operator and are priced against retained cases. The practical middle ground — and the model Mass Tort Marketing Agency runs — is exclusive criteria-screened claimant delivery with operator-run intake, priced and reported on cost per signed retainer so spend maps to docket economics rather than lead volume.
Scope your signed-retainer economics
Bring your target tort, states, and signing criteria. We model target CPSR, qualification depth, and monthly case volume against your intake capacity — and we answer every one of the twelve criteria above in writing.
Maintenance
Changelog
This comparison is reviewed quarterly. Last updated .
- Page published. Buyer-criteria answers, vendor comparison table, and cost-per-signed-case benchmarks added.
Keep going
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Every active tort we run campaigns for, with qualification criteria and current claimant volume.
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