Roundup cost per signed retainer
Roundup (non-Hodgkin lymphoma) carries a cost per signed retainer of $1,400–$2,100 in Q1 2026, current as of March 31, 2026, at a 12–17% signed rate and a medium qualification tier. The litigation is active. Sample size and confidence interval for this row are not available; the reason is stated on each figure below rather than omitted.
Data as of Updated Q1 2026 release
CPR range · Q1 2026
$1,400 – $2,100
Median: n/a — Per-tort medians are not published. The dataset carries the interquartile low and high bounds for each tort; only the national median is published as a point value.
Signed rate
12–17%
Share of exclusive leads that become signed retainers.
Qualification tier
Medium
Relative difficulty of clearing this tort's qualifying criteria.
Status
Active
As published in the Q1 2026 release.
Sample size
n/a
Per-tort sample sizes are not broken out in the published dataset. The panel total (140 firms, $180M of annual mass tort lead spend across 16 active tort categories) is published at the panel level only, so the number of firms and the spend basis behind any single row cannot be stated.
Confidence interval
n/a
Not computable from the published dataset. Benchmarks are published as trimmed interquartile ranges, and the per-observation values a confidence interval requires are not retained in the published figures.
Unverified
No third party has reviewed this methodology or the underlying data. Mass Tort Marketing Agency sells the leads these figures price.
What third-party verification would involveRoundup CPR over time
The series for Roundup starts at Q1 2026. Mass Tort Marketing Agency holds one published quarter of per-tort data for this tort, so there is no trend line to draw yet — the single point is shown below, and a second point will appear when the next quarter publishes.
| Quarter | CPR low | CPR high | Note |
|---|---|---|---|
| Q4 2024 | n/a | n/a | No per-tort breakdown for Q4 2024 is held in the dataset. Only the national median is held for that quarter, which is why the per-tort trend series begins at Q1 2026. |
| Q1 2026 | $1,400 | $2,100 | Published. |
Documented movements
Signed rate declined from 13% to 11%
The Roundup signed rate declined slowly from 13% in Q1 2023 to 11% in Q1 2026 as the most motivated claimants signed with competitor firms. Note that this stated 11% figure sits below the 12-17% signed-rate band published for Roundup in the Q1 2026 table; the source describes 12% as the level new entrants should model rather than the upper end of the band. The two figures are reproduced here as published and have not been reconciled.
Source: Mass Tort Marketing Agency CPR Benchmark, Q1 2026 release
What qualifies a Roundup claimant
Residential, agricultural, or commercial Roundup exposure plus a non-Hodgkin lymphoma diagnosis.
Falloff: 12–15%.
Active — what that means for acquisition
Active with mature inventory after nearly a decade of litigation. CPR stays low because criteria are broad and the acquisition funnel is well-optimized; Monsanto/Bayer settlement history creates favorable claimant awareness. Signed rate has been declining slowly as the most motivated claimants have already signed with competitor firms, so new entrants should model the lower end of the band (12%) rather than the upper end. Falloff is low because NHL diagnosis is medically well-documented and rarely reverses.
Roundup cost per lead
This dataset does not publish a cost-per-lead figure for Roundup, and no CPL value is shown here rather than being derived from the CPR band. The two are related by the signed rate — CPL is approximately CPR × signed rate — but running that multiplication against a published interquartile band produces a number that looks measured and is not, so it is left out. What the benchmark does state is the signed rate: 12–17% of exclusive Roundup leads become signed retainers that survive the 30-day falloff window. If you have your own CPL from a vendor quote, that signed rate is the multiplier that turns it into a comparable CPR.
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How to cite this page
Suggested citation:
Mass Tort Marketing Agency. "Roundup (non-Hodgkin lymphoma) cost per signed retainer." Q1 2026 CPR Benchmark, published April 24, 2026. https://www.masstortmarketingagency.com/benchmarks/roundup
- Canonical URL:
- https://www.masstortmarketingagency.com/benchmarks/roundup
- License:
- CC BY 4.0 — reuse permitted with attribution to Mass Tort Marketing Agency CPR Benchmark, https://www.masstortmarketingagency.com/benchmarks/
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