Mass Tort Marketing Agency

Mass tort CPR trends over time

Every quarter of national median cost-per-signed-retainer data Mass Tort Marketing Agency has published, current as of March 31, 2026. The series runs from Q4 2024 at $3,100 to Q1 2026 at $3,850. It is a short series: only 2 quarters are published, and the gaps between them are shown as gaps rather than filled in with an estimate.

Data as of Updated Q1 2026 release

National median CPR by quarter

$2,500$3,500$4,500$3,100Q4 2024$3,850Q1 2026
National median cost per signed retainer. Only the quarters Mass Tort Marketing Agency has published are plotted; the line between points is a connector, not interpolated data. The table below carries the same figures in text.
Table version of the chart above — national median cost per signed retainer, USD, by quarter.
QuarterData as ofNational median CPRChange vs prior published point
Q4 2024$3,100Baseline — first published point.
Q1 2026$3,850+24% vs Q4 2024

Read this carefully. The two published points are five quarters apart, not one. The 24% change between them is a five-quarter change, not a quarter-over-quarter change, and the intervening quarters are not held in the dataset. Anyone citing this series should describe it as a two-point comparison rather than a trend line.

Download CSVView JSONExports of the national series and current table, generated from the same file the page renders.

Per-tort series coverage

How many published quarters exist for each tort. Where a tort has one point, its series starts at that quarter and no trend line is drawn — see the tort’s own page for the point and any documented movements.

Published quarters held per tort, and the CPR band at the latest published quarter.
TortPublished quartersSeries startsCPR band, Q1 2026
Rideshare1Q1 2026$950 – $1,400
Hair Relaxer1Q1 2026$1,150 – $1,800
Roundup1Q1 2026$1,400 – $2,100
Suboxone1Q1 2026$1,800 – $2,600
Depo Provera1Q1 2026$2,200 – $3,100
Camp Lejeune1Q1 2026$2,400 – $3,600
AFFF1Q1 2026$2,800 – $4,200
NEC1Q1 2026$3,100 – $4,800
Hernia Mesh1Q1 2026$3,400 – $4,900
Bard PowerPort1Q1 2026$3,800 – $5,400
Ozempic1Q1 2026$4,200 – $6,100
Olympus Scope1Q1 2026$5,200 – $7,600
Oxbryta1Q1 2026$5,800 – $8,400
PFAS1Q1 2026$7,500 – $11,500

No per-tort breakdown for Q4 2024 is held in the dataset — only the national median — which is why every per-tort series begins at Q1 2026. What is and is not held historically is listed on the methodology page.

What moved, and why

A plain-English annotation for every material movement in the series. Each names its source.

National · 2024-q4 → 2026-q1

TCPA compliance premium was priced in, not unwound

Between late 2023 and early 2025 the legal lead industry absorbed major costs building one-to-one consent infrastructure in response to the FCC's one-to-one consent rule. The Eleventh Circuit vacated that rule on January 24, 2025, holding that the FCC exceeded its statutory authority under the TCPA. Sophisticated vendors did not dismantle their compliance stack afterwards — they priced it. Leads arriving through TrustedForm or Jornaya LeadID-verified flows now carry a 15-25% wholesale price premium over unverified sources, and that premium is one of the three named drivers of the 24% rise in the national median between Q4 2024 and Q1 2026.

Source: Insurance Marketing Coalition Ltd. v. Federal Communications Commission, No. 24-10277 (11th Cir. Jan. 24, 2025) (2025-01-24)

National · 2024-q4 → 2026-q1

National median rose 24% on three named drivers

The national median cost per signed retainer moved from $3,100 in Q4 2024 to $3,850 in Q1 2026, a 24% increase. Mass Tort Marketing Agency attributes the move to TCPA compliance premiums on consent-verified lead flow, rising digital ad CPMs, and tighter MDL-level case qualification criteria. The intervening quarters are not held in the dataset, so the shape of the path between the two points is unknown.

Source: Mass Tort Marketing Agency CPR Benchmark, Q1 2026 release (2026-04-24)

depo provera · 2024 → 2026-q1

MDL criteria tightening moved CPR up 12-18%

MDL criteria tightening in 2025 narrowed the Depo Provera exposure window, moving cost per signed retainer up roughly 12-18% from 2024 levels. Firms entering in 2026 should model against the current tighter criteria rather than legacy 2023-2024 baselines. The 2024 baseline itself is not published as a data point, so this movement is recorded as a stated change, not as a second point in the series.

Source: Mass Tort Marketing Agency CPR Benchmark, Q1 2026 release (2026-04-24)

camp lejeune · 2023 → 2026-q1

CPR compressed 18-25% from the 2023 peak

Camp Lejeune cost per signed retainer has compressed 18-25% from its 2023 peak as the market matured and the remaining unidentified claimant pool shrank. The 2023 peak value is not published as a data point, so this movement is recorded as a stated change, not as a second point in the series.

Source: Mass Tort Marketing Agency CPR Benchmark, Q1 2026 release (2026-04-24)

roundup · 2023-q1 → 2026-q1

Signed rate declined from 13% to 11%

The Roundup signed rate declined slowly from 13% in Q1 2023 to 11% in Q1 2026 as the most motivated claimants signed with competitor firms. Note that this stated 11% figure sits below the 12-17% signed-rate band published for Roundup in the Q1 2026 table; the source describes 12% as the level new entrants should model rather than the upper end of the band. The two figures are reproduced here as published and have not been reconciled.

Source: Mass Tort Marketing Agency CPR Benchmark, Q1 2026 release (2026-04-24)

How to cite this page

Suggested citation:

Mass Tort Marketing Agency. "Mass tort CPR trends over time." Q1 2026 CPR Benchmark, published April 24, 2026. https://www.masstortmarketingagency.com/benchmarks/trends

Canonical URL:
https://www.masstortmarketingagency.com/benchmarks/trends
License:
CC BY 4.0 — reuse permitted with attribution to Mass Tort Marketing Agency CPR Benchmark, https://www.masstortmarketingagency.com/benchmarks/

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